Skip to content

Overview

Diagnosis Going well Fix list4 Investor update

Money

Cash planner Cash forecast Customers Spending Calendar

Company

Bank History Settings

Companies

LedgerLoop TechnologiesSaaS
Kesar & ClayD2C
Brightpath AnalyticsServices

Tick steps as you go and mark fixes handled. Your ticks stay in this browser.Get your diagnosis

Kesar & Clay

Cass online

2 new alerts

Your plan, Michael.

4 fixes to work through

From the diagnosis of 30 Sep 2026 · most urgent first

See the diagnosis

Handled0 of 4 fixes0 of 11 steps ticked

Next deadlineTDS deposit of about ₹6,8407 Oct 2026 · in 7 days

What your ticks buy6.3 months of runwayTick a step with a gain beside it to see what it buys

6 mo

Act this month3

Act this month
TDS deposit of about ₹6,840
Late payment costs 1.5% a month from the deduction date (s.201(1A)).
7 Octdue in 7 days
- Pay now through the portal.Interest of 1.5% a month on ₹6,840.03 if it's latesaves ₹103/mo
- Ask your CA to file.
- Mark it as paid if it was paid outside the books.
Not started
Act this month
One customer paying slower over time
Amazon Seller Services used to pay in 15 days. Their last four payments took 39 days.
39 daysDays to pay now
- If it's a marketplace: check the seller dashboard for reserve holds or disputed orders, and reconcile the settlement reports against your invoices.Their usual 14 days again instead of 39, on about ₹3.53L a month of billing+1.1 mo
- If it's a customer: call their accounts team, and pause new work above a credit limit.Their usual 14 days again instead of 39, on about ₹3.53L a month of billing+1.1 mo
Not started
Act this month
Marketing efficiency falling
Ad spend is now 23% of revenue, up from 16%.
23%Ad spend / revenue
- Set a hard ceiling on ad spend as a share of revenue.Ad spend back to 16% of about ₹8.83L a month of sales+1.7 mo
- Cut the campaigns with the worst return, using the ad platform's own reports.
- Shift budget to repeat-customer channels.
Not started

Worth watching1

Watch
Gross margin shrinking
Gross margin fell from 45% to 42% over the last 3 months.
42%Gross margin
- Renegotiate with, or re-quote against, the supplier whose cost rose most.Gross margin back to 45% on about ₹8.83L a month of sales+0.7 mo
- Raise prices on the items with the thinnest margin.Gross margin back to 45% on about ₹8.83L a month of sales+0.7 mo
- Review the discount and returns rate.
Not started